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Reach her before she gives up.

Every shopper who reaches your product page has already been matched on coverage and fit. Qualified traffic, fewer fit returns, and data on the demand you are missing.

Verified listing is free.
Shopper holding a sign reading modest shopping shouldn't be that hard

WHAT DISCOVERY FAILURE COSTS YOU

She wanted your product. She never saw it.

52%
of North American Muslim shoppers rate Islamic values as extremely important for clothing purchases.
25-30%
more spent on modest apparel than standard apparel in North America.
93%
said a modest collection would strongly encourage them to visit an online shop more.
$45B
estimated North American modest apparel market by 2027, growing at 6.1% CAGR, up from $31.6B in 2021.

Mainstream search has no field for coverage, hemline or opacity, so she cannot filter for the thing that decides the purchase. The traffic you pay for arrives unqualified, and the sizing tools built for the rest of the industry break down on loose, layered pieces.

THE DEMAND YOU ARE MISSING

She spends more, comes back sooner, and is waiting to be served.

NORTH AMERICAN MARKET
82%
would switch to or visit a retailer more often for a dedicated modest collection or clear modesty filtering.
78%
feel underrepresented by mainstream fashion marketing. The brands that show up earn the loyalty.
28%
higher basket size. Her average online order is $67 against $52 for mainstream apparel.
1.6×
the 90-day repeat purchase rate of general fast-fashion buyers.
6.1%CAGR through 2034. North America is one of the fastest-growing modest apparel regions.
48.3%of regional sales happen online, through DTC sites and marketplaces.
12.2%of global online B2B modest fashion buyers are in the US, the largest single market.

WHAT YOU GET

Visibility, intelligence, sales.

Visibility

Your products in front of modest shoppers inside the one app built for them. A discovery channel no other platform can offer you.

Intelligence

A findability score, unmet demand signals, return-risk flags and anonymized brand benchmarks. The data you cannot generate from your own store.

Sales

Direct sales driven through the MDST app to your own checkout. We never touch inventory or fulfillment.

Your AI assistant

An assistant that reads your listings and tells you what to fix first, and why. It scales with your tier, from listing review to a proactive analyst to a fully autonomous agent running growth tasks end to end.

PARTNERReviews listings, ranks the fixes.
SPONSORForecasts demand, recommends pricing.
ENTERPRISERuns growth tasks autonomously.

WHAT WE ADD TO YOUR FEED

Your catalogue, read the way she shops.

YOUR FEED SENDSProduct photo supplied in the brand feed
Title
Sadiya Zip Tunic
Description
A zip-front tunic built for movement without giving up coverage. The set-in collar and shaped side panels hold a clean line through the body…
Variant colors
Ink Black, Dusk Plum, Deep Slate
Material
82% recycled nylon, 18% elastane
Price
USD 186
MDST ADDS
Optimised titleSadiya Zip Performance Tunic in Black with Thumb-Loop Sleeves
Optimised descriptionA black performance tunic with a high zip collar and long sleeves with integrated thumb loops. Cut with a relaxed, skimming fit and shaped side panels, with a curved gathered hem for movement during sport or outdoor use.
Search keywords
  • Performance tunic
  • Modest activewear
  • Thumb-loop sleeves
  • Zip collar
  • Athletic tunic
  • Outdoor top
Attributes
Style
Gorpcore
Silhouette
Relaxed
Color family
Cool
Pattern
Solid
Category
Global modest
Coverage read
  • NecklineHigh
  • SleeveFull, straight
  • OpacityOpaque
  • ChestCovered
  • BackCovered
  • HipsCovered
  • CollarboneNot exposed
  • While movingStays covered
StylingPair with performance leggings and supportive trainers.
LayeringLayer over a lightweight base layer for warmth outdoors.
Virtual try-on & fit
Bust 91cmComfortable
Hip 104cm2.5cm room
Sleeve 61cmSlightly long
Strong matchShe sees a product that meets her coverage preferences.
Buy from retailer

You send the feed you already have. Everything on the right is read from those same photos and specifications, at no work to you.

Making modest shopping work for the women fashion forgot.

And the brands that never gave up on them.

Apply to list your brand, and we'll get you live.